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WEST SUSSEX COUNTY TIMES BUSINESS SECTION FRONT PAGE

Thursday 9th February 2017

Entrepreneurial couple launch Funky Iron project

New British start up business The Funky Iron Company has announced that its crowdfunding campaign on Europe's largest crowdfunding website Seedrs has gone live to professional investors and the public.

The company is looking to raise £150,000 via the attractive Seed Enterprise Investment Scheme (SEIS) and will allow for an overfund of up to £250,000 which will take advantage of the EIS scheme.

The brand new Funky Iron is the brainchild of entrepreneurial Billingshurst husband and wife team Joe and Sadie Sillett.

Founder Joe Sillett commented, "With so much good design available in the household categories, we just couldn't work out why all irons tended to look and feel the same. This gave us a challenge, could we design an iron which would be visually appealing as well as highly functional?

"We had initial ideas on overall look, styling detail, functionality and materials and then worked with product designers to bring the idea to life. Kitchen mixers, toasters and kettles have all moved forward with style and colour. We think our new Funky Iron gives consumers a really stylish, and highly functional alternative to what's out there at the moment.

"We've been taken aback by the positive comments we've been getting from a range of people - from our initial small scale consumer group research, to designers and manufacturers we've been talking to. Britain is renowned for its style and product innovation so we're delighted to bring what is essentially a British idea to the global market."

The new Funky Iron will be priced in the £60 to £70 bracket and will launch in August 2017. It will be sold online at www.thefunkyironcompany.com and is expected to be stocked at major retailers in the UK. The company is also expecting to receive interest from overseas buyers both in the trade and consumers.

The couple say 5.2 million irons are sold in the United Kingdom every year making the UK the 6th largest country in the world for sales (£200 million). The worldwide market is worth £3.124 billion where 132.3 million irons are sold every year.

The Funky Iron Company is setting out to disrupt the electric steam iron market by creating a brand with style, attitude, and individuality through product design, innovation, functionality and customer experience.

For more see www.thefunkyironcompany.com